Creating an engaging virtual tour is just the first step. To truly benefit from it, you need to make sure your audience sees it. Whether you’re a real estate agent, event space owner, or in the hospitality industry, promoting your virtual tours on social media and your website is key to maximizing your reach, boosting engagement, and driving conversions.
In this blog, we’ll walk through effective strategies for promoting your virtual tours across different platforms, and how tools like TillerXR can help you share your tours easily with direct links or embed codes.
Social media is a powerful tool to promote virtual tours because it gives you direct access to your audience and encourages them to engage with your content. Here’s how you can use different platforms to share your virtual tours and maximize their impact.
Post Direct Links: Share the link to your virtual tour directly in a Facebook post. This allows followers to click and explore the tour right away. Write a short, catchy caption that highlights the best features of the space you're showcasing.
Create an Event or Offer: If your virtual tour is related to a special event or promotion, consider creating an event on Facebook and including the virtual tour link in the event details. This can generate more visibility and attract people who are interested in attending or booking the space.
Teasers on Stories and Reels: Create short teaser clips from your virtual tour and share them on Instagram Stories or Reels. You can showcase a few highlights and direct followers to the link in your bio for the full tour.
Use Carousel Posts: Post a series of images from your virtual tour as a carousel on Instagram. This keeps users engaged as they swipe through the images, and you can include a final slide with a call-to-action to explore the full tour.
Target Professionals for Commercial Spaces: If you’re promoting virtual tours for corporate or commercial spaces, LinkedIn is a great platform to target decision-makers. Post the tour link with a professional caption explaining how the space can benefit their business or organization.
While TillerXR makes it easy to generate direct links for sharing, the promotion on these social platforms is up to you. Make sure to include compelling visuals and captions to draw people in and get them to click on the tour.
Your website is the digital home for your business, and it’s where people come to learn more about what you offer. By embedding virtual tours into key pages, you can create a more engaging experience for visitors and encourage them to explore your spaces further.
Create a Virtual Tour Page: Consider creating a dedicated page for all your virtual tours. This makes it easy for visitors to browse through all your available spaces in one place. If you’re using TillerXR, you can easily embed your tours using the provided code.
Highlight with Strong CTAs: Use clear calls-to-action (CTAs) like “Take a Virtual Tour” or “Explore Our Space” to drive users toward your tours. Make sure the CTAs are prominently displayed on your homepage, service pages, and even in your blog posts.
Embed Virtual Tours on Specific Pages: Embedding virtual tours on individual service or property pages is a great way to encourage deeper engagement. For example, if you’re in real estate, include the virtual tour directly on property listings so users can explore the home or commercial space immediately.
Boost SEO: Having virtual tours embedded on your site not only improves user experience but can also boost your search engine rankings. When users spend more time engaging with your content (like watching a virtual tour), it signals to search engines that your site offers valuable information.
Add Virtual Tours to Your Blog Posts: If you regularly post blogs about your services or industry trends, embedding virtual tours directly in relevant posts can increase engagement. For example, if you’re writing about tips for hosting a successful event, you could include a virtual tour of your event space for readers to explore while they read.
Email marketing is still one of the most effective ways to reach potential customers. By including links to your virtual tours in newsletters or promotional emails, you can drive more traffic directly to your tour and increase engagement.
Promote Your Virtual Tour in Newsletters: If you’re sending out regular newsletters, add a link to your latest virtual tour. Write a short description about the tour, highlighting key features of the space, and include a call-to-action encouraging readers to check it out.
Targeted Email Campaigns: If you’re working with specific leads, you can use email to send personalized messages that include a link to the virtual tour relevant to their interests. This targeted approach helps you connect with the right audience and increases the likelihood of conversion.
TillerXR provides a direct link to your virtual tour, making it easy to include in your emails without any extra steps.
Sometimes, full-length virtual tours may be too time-consuming for users to engage with right away. That’s where teaser videos or sneak peeks can come in handy. A short preview can grab attention and encourage people to explore the full tour now or at later point.
Teaser Videos for Social Media: Create a short, 30-second teaser video that shows off the best highlights of your virtual tour, including any interactive hotspots. A quick and easy way to do this is by using the built-in screen recording feature on your tablet or phone. Simply open your virtual tour on your device, start the screen recording, and walk through the most visually appealing parts of the tour while interacting with key hotspots.
This method allows you to capture the full experience without needing any additional software. Once recorded, you can trim the video to focus on the best highlights and post it on your social media platforms with a link to the full tour. These teaser videos can spark curiosity and entice your audience to explore the entire virtual tour, helping you generate more interest and engagement.
Use Instagram Stories and Facebook Stories: Stories on Instagram and Facebook are perfect for quick, engaging snippets. Show a few key highlights of your virtual tour with a call-to-action asking viewers to swipe up or visit your website to see the full tour.
After promoting your virtual tour, it’s important to track how well it’s performing across different platforms. This allows you to see which strategies are driving the most traffic and engagement, and adjust your approach as needed.
Google Analytics: By embedding your virtual tour on your website, you can track how many visitors are viewing the tour, where they’re coming from, and how long they spend engaging with the content. Use this data to optimize your marketing efforts and see what’s working.
Social Media Insights: Most social media platforms offer built-in analytics that let you track engagement metrics like views, clicks, and shares. Monitor the performance of your posts to see which platforms and types of content resonate most with your audience.
Promoting your virtual tours effectively on social media and your website can make a huge difference in terms of visibility and engagement. By using direct links and embed codes from platforms like TillerXR, you can easily share your tours across multiple channels and ensure they reach the right audience.
Ready to promote your virtual tours and grow your reach? Start implementing these strategies and watch as your engagement—and conversions—grow!
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