Virtual tours have become one of the most powerful tools for businesses across industries, offering immersive, interactive experiences that captivate audiences and provide an in-depth look at spaces. But what sets an ordinary virtual tour apart from an extraordinary one is the use of customizable infospots.
Infospots—interactive points of interest that can include images, videos, text, links, and more — are revolutionizing the virtual tour experience. They allow tour creators to add rich layers of context to a tour, creating a more engaging, informative, and ultimately, more impactful experience for users.
In this blog, we'll explore how customizable infospots can enhance virtual tours, provide examples of successful use cases, and offer tips for maximizing their potential to boost user engagement and conversion rates.
An infospot is essentially an interactive element embedded within a virtual tour. These spots can be strategically placed within a 360° view to provide additional information about the area or feature being shown. The best part about infospots is their versatility—depending on the software you're using, they can include various types of content, such as:
- Text descriptions
- Images
- Videos
- Links to websites or booking pages
- Interactive buttons (e.g., to purchase a product)
With TillerXR’s virtual tour platform, infospots are completely customizable, allowing businesses to add tailored information that resonates with their target audience. This flexibility gives businesses the opportunity to transform their virtual tours into interactive sales tools that drive engagement and convert leads into paying customers.
Engagement is key when it comes to online content. Whether you're showcasing a property, a campground, or a retail space, getting users to interact with your virtual tour can significantly increase their interest in what you're offering. Static images and basic 360° tours can only go so far, but by adding dynamic elements like infospots, you create a more interactive and informative experience.
Infospots not only keep users engaged longer but also guide them through the virtual space in a way that highlights key features, answers common questions, and provides useful information in real time. The more time a user spends on your virtual tour, the higher the likelihood they’ll make a purchase or booking, making infospots a powerful tool for increasing conversions.
Customizable infospots allow you to create a more personalized and interactive experience. Here's how they can take your virtual tours to the next level:
1. Highlight Key Features
One of the main benefits of infospots is that they allow you to showcase specific features within your virtual tour. For example, if you're showcasing an RV park, you can use infospots to highlight different amenities like picnic areas, camp store, or recreational facilities. For real estate, infospots can be used to provide details on key features of a property such as kitchen appliances, floor plans, or energy-efficient systems.
2. Add Rich Media Content
Infospots aren’t just limited to text. You can include rich media content like videos or image galleries, making the experience more dynamic. For instance, you could embed a video of a property walkthrough or show before-and-after renovation images for a room. This extra content can help to keep users engaged longer and give them a better understanding of the space.
3. Provide Detailed Information
Customizable infospots allow you to give visitors more detailed information about the areas they’re exploring. For example, a virtual tour of a hotel could include infospots that describe room amenities, provide checkout procedures, or offer details about nearby attractions. This allows guests to make more informed decisions and increases the likelihood of bookings.
4. Encourage User Interaction
Infospots can include buttons or links that encourage users to take immediate action. You can add booking links for a campground, links to product pages for retail spaces, or reservation buttons for hotels or restaurants. By enabling users to interact with the virtual tour in real-time, you create a seamless pathway from exploration to conversion.
5. Boost SEO
The more interactive and valuable your virtual tour content is, the more likely it is to keep users on your site for extended periods. Search engines reward websites that keep users engaged, and customizable infospots can help your virtual tour boost its SEO performance by offering valuable, clickable content that users can’t resist interacting with.
The versatility of infospots makes them valuable across a wide range of industries. Below are some examples of how businesses in various sectors can use infospots to enhance their virtual tours.
1. Real Estate
Real estate professionals can use infospots to add descriptions of key rooms, embed video walkthroughs, and even include links to interactive mortgage calculators. For example, an infospot in the kitchen could detail the brand and model of the appliances, while an infospot in the backyard could showcase a video of the garden during different seasons.
2. Hospitality (Hotels, Resorts, and Campgrounds)
Infospots are a game-changer for hospitality businesses. Campgrounds can use them to highlight different campsites, show availability, or link directly to booking pages. Hotels and resorts can use infospots to provide details on room types, highlight special offers, or even showcase nearby attractions with videos or maps.
3. Retail
In retail, infospots can be used to offer additional product information, such as materials, colors, or sizes, or to link directly to product pages. You can also include video tutorials, styling tips, or customer reviews to help guide buyers through their purchasing decision.
4. Event Spaces and Venues
Event venues can use infospots to showcase different room configurations, describe services offered (like catering or AV support), and even allow users to explore past events. This kind of interaction can help potential clients visualize their own events at the venue and increase inquiries.
5. Museums and Historical Sites
For museums and historical sites, infospots can provide deeper context for exhibits by linking to detailed descriptions, videos, or audio guides. This transforms a virtual museum tour into an educational and interactive experience, keeping users engaged and learning.
To get the most out of infospots in your virtual tours, consider these best practices:
1. Keep It Simple
Don’t overwhelm users with too much information in each infospot. Stick to concise descriptions, and use media to convey additional details. Too much text can detract from the immersive experience.
2. Place Infospots Strategically
Think about the journey your user is taking through the virtual tour. Place infospots at key decision points or areas where users are most likely to want more information. This helps guide them through the space and keeps their interest.
3. Ensure Infospots Are Mobile-Friendly
Many users will access your virtual tours from mobile devices, so make sure that infospots are optimized for mobile. They should be easy to tap, and the content should display properly on smaller screens.
4. Use Calls to Action
Make sure to include clear calls to action (CTAs) in your infospots. Whether it’s “Book Now,” “Learn More,” or “See Availability,” a strong CTA encourages users to take the next step and engage further with your business.
5. Update Regularly
As your business grows and changes, make sure to update the information in your infospots. Keep them current with new offers, updated booking links, or refreshed media to ensure that your virtual tours remain relevant and engaging.
Customizable infospots are one of the most powerful tools available to enhance virtual tours. By providing valuable, interactive content, infospots can keep users engaged longer, provide critical information, and drive conversions. Whether you’re in real estate, outdoor hospitality, retail, or any other business, TillerXR’s customizable infospots allow you to create immersive, interactive experiences that engage audiences and drive business growth.
Ready to take your virtual tours to new heights? Sign up for a TillerXR account today and start building virtual tours with customizable infospots that engage, inform, and convert.
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